While doing the weekly shop the other day I came across the New Limited Edition Avonmore Soup on shelf. This is a new edition to the main Avonmore Vegetable range for which I did the original photography. I think Richie Ryan of Greenhouse has done a great job once again on the design of this new pack. Originally, the use of one main colour (green) across the whole range was a big step to take with the design, as colour is usually used to differentiate the various recipes from pack to pack, especially when there is a lot of variants. However, when you see the whole range of green packs side by side they look really strong together. Also the descision not to show soup on pack and just shoot the ingredients helped to make this new line jump out.
Avonmore Garden Vegetable Low Fat Soup
Avonmore Creamy Potato and Leek Soup
From a photography point of view our biggest challenge was to make each pack look different, as with a range as big as this where vegetables are the only ingredient, this was very tricky, especially with no variation in colour!
However, with a good team around us i.e art direction (Richie Ryan) food styling ( Sally Dunne) and the marketing team from Glanbia we managed to achieve this while still keeping a nice harmony throughout the range.
The new Avonmore Smooth Vegetable with Crème Fraîche & Garden Herbs SoupsI think works really well as an addition to the original range. Once again Art direction (Richie Ryan) and food styling this time was by Erica Ryan.
I have just come across this really great food blog called Smitten Kitchen. It is the creation of Deb Perelman who does all the cooking, writing and photography.
I just love the layout and design of this blog. It is really easy to get around which is always a plus! Out of her small apartment in New York, Deb cooks and photographs her dishes which look fantastic. It is incredible how many dishes she has on the blog with full cooking instructions and really clean crisp images to guide you.
I am definitely going to give some of her recipes a go!
We are delighted to announce another Food Styling and Food Photography Workshop for the 23rd November. Once again the workshop is designed to assist budding food stylists, food bloggers / writers or artisan food producers who want to capture their produce at its best and take their skills to a higher level. Over the day you will be introduced to the fundamentals of preparing food for the camera, props selection and backgrounds, basic camera techniques, the use of light and lighting along with processing your images. Places are very limited. Erica and myself, who have worked together for many years in the commercial food business, will pass on the many tips and ‘tricks’ we have picked up over this time creating mouthwatering dishes for TV, Film, Print and Web. The workshops will take place in Erica’s fully equipped kitchen overlooking Howth Harbour and Ireland’s Eye.
| When: 23rd November from 10.00am to 4.30pm| Where: Howth, Co Dublin | Price : €165 PP with lunch included