Added Value Mark Sherrington

ISBN: 9781403903877

Published: July 4th 2003

Hardcover

256 pages


Description

Added Value  by  Mark Sherrington

Added Value by Mark Sherrington
July 4th 2003 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 256 pages | ISBN: 9781403903877 | 3.79 Mb

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the worlds largest marketing and branding consultancies. With the use of many examples and case studies the author shows how the five IsMoreThis book is based upon the operating system of the company, Added Value, founded by the author, and now one of the worlds largest marketing and branding consultancies.

With the use of many examples and case studies the author shows how the five Is process--Insight, Ideas, Innovation, Impact, and Investment Return--can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.



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