The Retargeting Playbook: How to Turn Web-Window Shoppers Into Customers Adam Berke

ISBN: 9781118881163

Published:

ebook

192 pages


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The Retargeting Playbook: How to Turn Web-Window Shoppers Into Customers  by  Adam Berke

The Retargeting Playbook: How to Turn Web-Window Shoppers Into Customers by Adam Berke
| ebook | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 192 pages | ISBN: 9781118881163 | 9.19 Mb

How to reach the 98 percent of people who leave your website without converting salesThe Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brands website withoutMoreHow to reach the 98 percent of people who leave your website without converting salesThe Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brands website without converting.

Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies dont have a strong grasp of this evolving channel, and there are few good neutral sources on the topic.

Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential.Explains how to stay in front of potential customers and convince them to come back and close the dealThis book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.



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