Kellogg on Advertising and Media Bobby J. Calder

ISBN: 9780470288313

Published: March 8th 2010

ebook

368 pages


Description

Kellogg on Advertising and Media  by  Bobby J. Calder

Kellogg on Advertising and Media by Bobby J. Calder
March 8th 2010 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 368 pages | ISBN: 9780470288313 | 9.64 Mb

In Kellogg on Advertising and Media, members of the worlds leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today-MoreIn Kellogg on Advertising and Media, members of the worlds leading marketing faculty explain the revolutionized world of advertising.

The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Kellogg on Advertising and Media":


garyjordanphotographer.com

©2014-2015 | DMCA | Contact us