Engagement Marketing: How Small Business Wins in a Socially Connected World Gail F. Goodman

ISBN: 9781118101025

Published:

Hardcover

198 pages


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Engagement Marketing: How Small Business Wins in a Socially Connected World  by  Gail F. Goodman

Engagement Marketing: How Small Business Wins in a Socially Connected World by Gail F. Goodman
| Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 198 pages | ISBN: 9781118101025 | 5.17 Mb

A definitive guide to growing your small business through Engagement MarketingAs a small business owner, youve always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--itsMoreA definitive guide to growing your small business through Engagement MarketingAs a small business owner, youve always relied on word-of-mouth referrals to grow your business.

Thanks to social media--and its nimble partner, mobile technology--its now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And thats what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the authors experience of working with thousands of small businesses for over a decade.Youll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks.Learn how to create customer experiences that increase positive customer reviews and endorsementsGet practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your businessUnderstand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrows new businessAuthor Gail Goodman is CEO of Constant Contact, Americas leading email and social media marketing company for small businessesEngagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.



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